RADIO INTERVIEWS: Global Book Marketing

I met Danielle Hampson, Founder of The Authors Show, at the Readers’ Favorite Book Awards in Miami, Florida. The Authors Show is a professional book marketing audio and video program offering authors interviewed a unique marketing outlet for their work.

Three benefits I found from the show include:

  • A professionally edited audio and/or video interview showcasing the author and his/her book(s);
  • Interviewed authors are included in The Author Show’s extensive weekly social media outreach;
  • Interviews are shared with a network of readers through broadcasts on The Author Show’s network of thousands of potential book buyers;
  • Radio interviews of the original broadcast and the above benefits are created at no cost to the author.

OUTBACK 3D-book-72DPI-RGBLinda Thompson, Show Host, was professional and created a polished interview featuring my new book, OUTBACK: Bothers & Sinisters. The book series has an Australian theme and The Authors Show’s international broadcast helped me reach thousands of potential international readers, book buyers, and Australians I otherwise would not reach.

The Authors Show also provides these optional benefits for a fee:

  • Professionally produced interview podcast MP3 copy for posting on author’s website and/or preferred social media platforms
  • Periodic rebroadcast of interview podcasts
  • Publicity outreach to journalists, search engines, social media;
  • And much more.

OUTBACK-Bothers & Sinisters-www.mwa.companyI highly recommend The Authors Show and Linda Thompson, Show Host, to authors wanting international exposure through radio broadcasts.

Listen to OUTBACK: Bothers & Sinisters Radio Interview

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Become a Barnes & Noble Author

While attending the FAPA Annual Conference Library and Bookstore Panel, Angie Roix, Community Business Development Manager (CBDM) for Barnes & Noble Bookseller, provided authors a valuable list of requirements to succeed within B&N bookstores.

  1.  Books must have an ISBN (International Standard Book Number).

2.  Books must have a Bar Code. The bar code helps stores efficiently mange books. Remember bar codes must have the book’s US retail price embedded and printed on the book.

3.  Binding Matters:  Perfect and hard bound books offer longer self life and better sales due to printed names on the spine, especially since most products are placed on shelves spine out.

4.  Place books with a wholesaler to simplify billing—one invoice to one location. This allows B&N to purchase larger orders and puts the book on auto replenish.

5.  Price books competitively with other titles similar in content and format.

6.  Tell Barnes & Noble what makes your book unique by sending:  publicity/promotional plans, reviews, and articles written about the book.

This list should increase your ability in selling books through the Barnes & Noble Bookselling system both in-store and online. For more information about listing titles on Barnes&Noble.com, scroll to the Services and click on Publisher and Author Guidelines.