Cashing in on Author Facebook Pages

Cashing in on Author Facebook Pages

“Does Facebook sell books?” No. Authors sell books being social. Social authors with products available to consumers sell books and much more through Facebook. Here are tips to setup a profitable Author Facebook Page.

  • Page Banner:  Create a Facebook banner displaying books in a creative setting.
  • Profile Photo:  Use an eye-catching author image. The best images are author photo, book cover, or logo.
  • Link Social Media:  Link Twitter, Instagram, and other social media accounts to the Facebook Page. This reduces posting time and allows tagging images.
  • Facebook Shop:  Create a Facebook Shop on author pages, linking to the author’s PayPal account. Note: Check PayPal every other day. Currently, there is no alert when an item sells.
  • Tag Products/People:  tag people, tag pages, locations, organizations,  and tag products in posts. Mobile devices limit the amount of tagging. Advanced features like product tagging are available online by “editing posts.” Once a Facebook Shop is created authors can tag previously posted images on their page.
  • Post Content:  “Book Titles!” in quotes and punctuated properly. Authors are writers and must keep posts as professional as possible.

Not all images appear correctly on multiple platforms. Test everything created on multiple devices: phones, tablets, and computers. Visit Mark Wayne Adams Books & Illustrations Facebook Page for a author page example. If this article helped, Like my Facebook Page and Share this article with fellow authors.

Making Time to Market a Publishing Business

A wonderful question! I asked a financial planner running two businesses that same question. His response, “The 4-Hour Workweek by Timothy Ferriss.” 

The book is full of useful and useless information. Take away only things that apply to your business. A few suggestions are priceless for managing time. My favorite was email and telephone requests.

I was working 60 plus hours a week at my day job. Being a parent and starting a business was daunting. Following The 4-Hour Workweek suggestion, I set scheduled times for email and telephone requests.  Thus freeing enough time to get work completed. This also allowed me to leave work on time. Giving me time for family and the new business.  

I also learned families need structure. My children were four and six at the time. I started doing homework with them as I made dinner. This change accomplished two things at once. I also began to  write and draw while the kids did homework. A few small interruptions during math is more managable than play time arguments. 

Create a kid work station in your office. I’d rather work with my kids than the person my old boss stuck me with. Work through kid noise and some great memories can be made. 

Invest in The 4-Hour Workweek either as a book or audiobook. Audio books are great for multitaskers.  

— Mark Wayne Adams, Illustrator of King for a Day: The Story of Stories

Must Read List: Schools: A Niche Market for Authors

This month’s MWA, Inc. Must Read List selection is also a repeat favorite. I stumbled into public speaking through a teacher invitation. Elementary school visits are so much fun! I visit between 45 and 90 schools each year.

Jane R. Wood author of Schools: A Niche Market for Authors, finds that schools are a unique market for authors. Whether an author writes children’s picture books, young adult books, or even adult fiction or nonfiction books, the goal for most authors is the same – to sell books!

As the author of four juvenile fiction books, Jane Wood has been selling her books to schools since 2004. More than 50 percent of her annual revenue comes from book sales to schools, speaking fees to schools, and book sales to students at those schools. For Jane this is a win-win.

Jane’s visits are a valuable benefit to the schools she visits. As a former teacher, her goal is to inspire reading in students. By creating characters that children can relate to, and scenes that engage their interests and imaginations, she promotes literacy. When she participates in an author visit at a school, she makes a connection with her readers, which is beneficial to both of parties. And when she talks about the writing process, she reinforces what their teachers teach them in language arts lessons.

There are many things to consider when targeting schools as a market for book sales. In her book she shares many strategies: how to make books attractive to educators; how to promote books to schools; how to develop presentations; and ways to generate revenue from this niche market.

Jane R. Wood can be reached at her website:  www.janewoodbooks.com