5 Marketing Tips During Book Production

5 Marketing Tips During Book Production

Don’t wait for a physical book to begin marketing. Authors can complete these five things while books are in production.

Facebook Author Page:  Create an author Facebook page that includes a “Shop” feature to capture book sales.

Create Contact Lists:  Create a contact list of schools, libraries, bookstores, gift shops, reviewers, and customers for the upcoming book. Export this list into MailChimp, Constant Contact, or a contact database. Publishers have their mail lists. Authors should have a mail list too.

Create Template Emails: Create a short two paragraph “introduction template” email introducing the author, book, and purpose for book event. Create a “pricing template” email regarding speaker fees. Create a “book reviewer template” email to submit books to reviewers. Create a “author bio” email that includes: author bio, book titles, book covers, and author photo.

Calendar:  Reserve dates of availability for book marketing events. Choose weekends, holidays, or evenings to attend bookstore signings, school events, book festivals, etc. Once the calendar is in place, start booking dates!

Create Blog Posts:  Schedule blog posts about “Beyond the Book” resources: photos, research, interviews, and other content from the book. Schedule blog posts that link to the author’s Facebook page. Release posts every few days over six months to engage new and existing readers. Link all mentions of the book to the Publisher’s website. When the book is available for preorder update the link.

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Mark Wayne Adams Books & Illustrations

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Cashing in on Author Facebook Pages

Cashing in on Author Facebook Pages

“Does Facebook sell books?” No. Authors sell books being social. Social authors with products available to consumers sell books and much more through Facebook. Here are tips to setup a profitable Author Facebook Page.

  • Page Banner:  Create a Facebook banner displaying books in a creative setting.
  • Profile Photo:  Use an eye-catching author image. The best images are author photo, book cover, or logo.
  • Link Social Media:  Link Twitter, Instagram, and other social media accounts to the Facebook Page. This reduces posting time and allows tagging images.
  • Facebook Shop:  Create a Facebook Shop on author pages, linking to the author’s PayPal account. Note: Check PayPal every other day. Currently, there is no alert when an item sells.
  • Tag Products/People:  tag people, tag pages, locations, organizations,  and tag products in posts. Mobile devices limit the amount of tagging. Advanced features like product tagging are available online by “editing posts.” Once a Facebook Shop is created authors can tag previously posted images on their page.
  • Post Content:  “Book Titles!” in quotes and punctuated properly. Authors are writers and must keep posts as professional as possible.

Not all images appear correctly on multiple platforms. Test everything created on multiple devices: phones, tablets, and computers. Visit Mark Wayne Adams Books & Illustrations Facebook Page for a author page example. If this article helped, Like my Facebook Page and Share this article with fellow authors.

Write Back! Fan Mail is Good Business.

I usually don’t respond to student telephone calls, texts, or Facebook posts. As a parent myself, I feel kids communicating with adults should happen with parent supervision. So, I avoided numerous calls from Isabella, until I received a letter from her parents.

She was working on a library book report about her favorite author. After purchasing King for a Day, the Story of Stories during the Kentucky Book Fair in Frankfort, Kentucky, she’d chosen me for her report.

“My librarian says authors are better than movie stars, because they write the story.” Isabella said in her letter.

Being a fan of librarians, I replied “I think librarians are better than movie stars, because they choose the books that fill the library.” Isabella shared the letter with her class and school librarian. Within a week, I’d been asked to visit two schools in her district.

As an author and illustrator, answer fan mail—schools are a niche market.

LinkedIn: Publishing Biz

LinkedIn is now a powerful tool in marketing and selling books. Use these four resources to boost your Author and Publisher presence with LinkedIn.

Build a Company Page:  Create a LinkedIn Company Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services.

  1. Brand Awareness: Post professional reviews, blogs, awards, customer testimonials, and new products.
  2. Career Opportunities: Internships, project referrals, and services your company provides others.
  3. Educating Customers: Reading levels, festivals/events, public speaking, and educational uses of the product.

Learn more about LinkedIn Company Pages…

Attract Followers:  Followers are your brand advocates. They are key to driving word of mouth, recommendations, and referrals. Develop a robust follower community—the more followers you have, the easier it becomes to create a viral reach and engagement.

  1. Connect with similar professionals.
  2. The more followers you have the easier it becomes for viral reach. Followers don’t equal connections.
  3. Use your Twitter followers to build your LinkedIn connections.
  4. Use your Facebook friends list to connect on LinkedIn. (Not all friends are professional connections.)
  5. Use LinkedIn post settings for posting to other social media sources.

Learn How to Get Started with LinkedIn…

Build Relationships:  Generate business leads and strengthen current customer relationships by sharing valuable and rich content via company updates. Connecting with your audience has never been easier.

  1. Determine your target audience. Examples:  book genre, regional writing groups, women’s organizations, medical fields, wellness groups, educational area, etc.
  2. Define your onlined purpose.  Examples:  book sales, sharing professional knowledge, building relationships with other published writers, parenting, being a professional resource to others, etc.
  3. Seek out like-minded groups.  Example:  religious groups, mom bloggers, animal breeds, support groups, environmental supporters, etc.

Best Practices:

In a business/customer relationship there are best practices. Visit some of LinkedIn’s Best Practices…