4 Ways Publishing Businesses Succeed

The big challenge in my publishing business is “steady” income. Some months the business earns $12,000, other months it earns $1,200. How does it survive?

Through diversifying its income streams.

January through March and June through September are slow times for book sales. During these seven months I schedule new illustration projects which generate $48,000 in illustration income. (6 contracts x $8,000 per book = $48,000)

March through May and October through November are peak months for elementary school visits. I schedule 36 school events. 36 school visits generate $18,000 in speaking income. (36 events x $500 per event = $18,000)

On average, 10% of the students I meet buy a book. Meeting 36,000 students in elementary schools generates $36,000 in book income. (3,600 students x $10 per book = $36,000)

Five weekends a year I attend book festivals that have a minimum attendance of 10,000 readers. On average, 1% of the attendees buy a book. This generates $5,000 in book income. (100 attendees x 5 events x $10 per book = $5,000)

Illustrating, speaking, book sales, and festivals are four ways my business creates a six figure publishing income. A book is a product of publishing. A publishing business is the income streams around the product it creates. Learning this helped me overcome my biggest challenge—“steady” income.

—Mark Wayne Adams, Award-winning Illustrator & Publisher of Nicholas, that’s Ridiculous! A Story About Being a Boy

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Student Question: What should I draw?

23-MWA_Inc-Activities

Draw about your life. Things you enjoy: animals, home, school, or write about someone in your family.  The illustrations from The Invention of Hugo Cabret and OUTBACK: Bothers & Sinisters are about adventures in everyday life.

Draw about places. Boring places become interesting stories when people write about them. Driew Qweepie played on his farm, which he called Outback. Author Jules Verne included illustration about his Journey to the Center of the Earth. Document the seasons, birds, or activities that happen in your backyard using a Best Sketchbook.

Put your drawing skills to the test with this drawing challenge. Can you create all the related activities in Challenge 2?

See how many fun challenges you can create with this free drawing game. This teaching resource is a fun and easy activity that will keep students creative and save teachers time.

Student Question: What Should I Write About?

22-MWA_Inc-Activities

Write about your life. Things you enjoy: hunting, fishing, sports, or write about someone in your family.  Little House on the Prarie, Diary of a Wimpy Kid, and OUTBACK: Bothers & Sinisters are stories about adventures in everyday life.

Write about places. Boring places become interesting stories when people write about them. Driew Qweepie played on his farm, which he called Outback. Author Jules Verne wrote about his Journey to the Center of the Earth. Write places into reality by documenting the seasons, birds, or activities that happen in your backyard.

Put your skills to the test with this writing and drawing challenge. Can you create all the related activities in Challenge 1?

See how many of the fun challenges you can create with this free writing and drawing game. This teaching resource is a fun and easy activity that will keep students creative and save teachers time.