Meet Candace Ruffin: “Eli’s Balloon”

Candace Ruffin is a native of East Cleveland, Ohio where, as a young girl, she first discovered her love of writing. After teaching in public schools for several years, she eventually decided to leave the classroom and pursue her passion for writing. Drawing on her personal and professional experiences with children, she was inspired to write stories for children of all ages to enjoy.

Candace Ruffin currently lives in Central Florida with her husband, two sons, and their pet rabbit, Smokey. Eli’s Balloon is her first picture book.

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Meet Eddie Price: “Widder’s Landing” and “Little Miss Grubby Toes Series”

Eddie Price is a lifelong native of Kentucky. A graduate of Kentucky Wesleyan College (BA) and Western Kentucky University (MA and Rank I). Eddie has taught history for 36 years (31 at Hancock County High School). He has also taught part-time classes for Owensboro Community & Technical College.

The winner of numerous teaching awards, Eddie has coached many award-winning academic teams and history contest winners. He is active in the Hancock County Historical Society and helped organize the Young Historians Club. Eddie is world traveler who enjoys bicycling, horseback riding and swimming. He now lives in Hancock County, Kentucky.

Eddie is also an award-winning author of Widder’s Landing, Life and Love on the Kentucky Frontier. The first book in his children’s book series is Little Miss Grubby Toes, Steps on a Bee. Eddie’s charismatic personality shines through in Little Miss Grubby Toes naughty but lovable character.

Let Eddie bring his award-winning teaching style to your classroom! Author Eddie Price is renowned for his energetic, educational school visits. He combines his talents with safety personnel in your community to present an entertaining lesson that could save lives.

Visit www.eddiepricekentuckyauthor.com to learn about Eddie’s books and presentations.

Eddie Price
175 Windsong Drive
Hawesville, KY 42348
Author Facebook Page www.facebook.com/eddieprice.1954

Basic Royalty Calculations: Where Authors Profit Most

Authors and illustrators should understand royalty percentages before signing a publishing agreement. I’m asked the money question most frequently during publishing events, by new authors, and from publishing pessimists.

Some people believe disclosing salaries is uncouth. Pessimists and non-believers aren’t afraid to ask, “How much do you really make selling books?” People in the publishing industry don’t receive salaries but fluctuating incomes based on book sales. My response to the salary question is, “Tell me how much you made this week and I’ll tell you how much I made.” Don’t expect that person to ask their question twice.

I feel it’s not uncouth to understand how basic royalties are calculated. This Basic Net Sales Calculation Example shows how the Net Sale of books is distributed among authors, illustrators, and publishers. This guide shows seven areas books are sold and the profit per book sold.

  1. Non-discounted Sale:  These are direct sales through a publisher’s website or store. Publishers might sell non-discounted books at speaking engagements, events, or schools.
  2. Retail Store:  Baker & Taylor, Barnes & Noble, or consignment books fall in this category.
  3. Book Festival:  An event that charges a flat vendor fee and doesn’t require a percentage of sales.
  4. Amazon:  Currently the largest online book retailer.
  5. Special Sale:  Discount promotions like holiday sales, event specific sales, or flash sales.
  6. Wholesale/Vendors:  Books pricing generally based on per case pricing in bulk. Gift shops, national parks, or companies like Premium Book Company, LLC are examples.
  7. Costco/Warehouse:  Large stores have individual pricing to entice customers.

Most royalties are calculated on the Net Sales, not the Retail Sales. This Basic Net Sales Calculation Example is based on author and illustrator receiving 20% royalties. Replace the 20% royalty and retail price of your book in this example to get a general idea. Not only is this sheet good for understanding royalties but also for determining where to sell books profitably.

Example:  An author who sells one book at a school visit makes around 16 times the royalty as the author selling the same book in a retail store. Authors and illustrators wanting to increase their royalties should focus their time at high profiting events. Bookstore signings are exciting, but not for $0.16 a book—even less, if royalties are below 20%.

Before signing the next publishing agreement, run the numbers. Determine the monetary rewards to publishing. This information is important for anyone considering traditional or independently publishing.

Mark Wayne Adams, Award-winning Author, Illustrator & Publisher

MWA, Inc Basic Net Sales Calculation

Meet Karen Spruill: “Teddy Tales” & “Scribble Dee Sophie”

Karen Spruill, M.A., L.M.H.C., is looking forward to art projects with her new grandson. She is a counselor, blogger and award-winning book author. She believes art is awesome therapy for children and adults. Karen lives in Orlando, Florida, with her husband, and rescue-dog, Teddy. Their two married children, and grandson live nearby. Karen’s Books:

Teddy Tales

  1. Florida Publishers Association President’s Award Silver Medalist – 2012

    Scribble Dee Sophie

“Thanks for helping me bring Teddy Tales to life! I look forward to marketing together and more projects. Keep creating dreams!” – Karen Spruill

Meet Christa Blaney

Christa Blaney is a mother of two wonderful children who inspire her to write. She enjoys teaching first-grade to be leaders using Dr. Steven Cove’s The 7 Habits of Happy Kids. HerWallaby Series has won numerous awards. The books are part of the national AR (Accelerated Reader Program).

Christa lives in Florida with her son and daughter, Nicholas and Jillian, their funny dog, Eddie and their clever cat Rex.

Christa’s Book Awards:

Eddie, That’s Spaghetti! A Story About Being A Dog

  1. FAPA President’s Awards Gold Medalist – 2018 

Jilli, That’s Silly! A Story About Being A Girl

  1. Evelyn Thurman Young Readers Book Award – 2014

  2. Ben Franklin Award Silver Medalist – 2013

  3. FAPA President’s Awards Silver Medalist – 2013 

  4. Reader’s Favorite Award Gold Medalist – 2013

  5. National Indie Excellence Award Finalist – 2013

  6. Finalist – Eric Hoffer Award – 2013

  7. Finalist – International Book Awards (Parenting & Family) – 2013

  8. Finalist – International Book Awards (Picture Book) – 2013

    Nicholas, That’s Ridiculous! A Story About Being A Boy

  1. Florida Publishers Association President’s Award Silver Medalist – 2010

  2. Independent Publisher Award Silver Medalist – 2011

  3. Finalist – Eric Hoffer Award – 2010

  4. Moonbeam Children’s Book Award Gold Medalist – 2009

“YOU ROCK!!! Not to mention, You’re hired.  🙂  You’re truly amazing Mark. And you are right, you never sleep. I can’t wait to meet with you on Monday.” —Christa Blaney

Meet Mark Wayne Adams, Award-Winning Author/Illustrator/Publisher

Mark was inspired to chase his entrepreneurial dream in the 3rd grade, selling drawings to classmates. Creating books and inspiring others has always been his passion. Mark’s ability to produce quality illustrations at a fast pace and dedication to mentor others has made MWA, Inc. both successful and unique. In the past five years, his authors have won over 50 book awards and he continues to create new, successful products annually.

Mark contributes his talents and time to the community locally and nationally. He promotes reading and writing via public speaking engagements, book signings, and participation in book events from Florida to the Northeastern United States. He has been recognized through the Kentucky Governor’s School for the ArtsKACo (KY Assoc. of Counties)FAPA BoardSCBWIIBPA, and national book awards. He also volunteers his talents to the Kids Need to Read annual calendar and donates books to various organizations.

Mark’s Published Books

Mark’s Book Awards

Mark’s Associations & Affiliations:

★ Official judge of the Readers’ Favorite Illustration Award 2013–2018.

★ Florida Authors and Publishers Association Board Member to President 2009–2017.

★ Independent Book Publishers Association  Since 2008.

★ SCBWI (Society of Children’s Book Writers & Illustrators) since 2009.

★ Storytellers of Central Florida members range from novice to professionals.

★ Kentucky Governor’s School for the Arts Alumni — 1988

 

Find and follow Mark on social media:

Meet Irina Gonikberg Dolinskiy

Irina Gonikberg Dolinskiy is a corporate/business attorney, as well as a classically trained pianist and an avid writer and storyteller. Having practiced law in New York for a number of years, Irina is now a partner at a law firm in Central Florida, where she resides with her husband and her daughter, Jayne. Irina’s son, Mitchell—the original audience and inspiration for her stories—lives and works in New York City.

Parts of Speech Parade, New York City was first written as an entertaining grammar aid for the author’s then-young son, Mitchell. After becoming fast friends with the Noun, Verb, Adjective, Preposition, Conjunction, and Interjection, Mitchell started recognizing their familiar faces in every book, making his reading adventures fun and enjoyable.

While Mitchell is now a college graduate, the author is eager to share the Parts of Speech Parade with today’s girls and boys who are newly discovering the magic of reading.

Read more about Parts of Speech Parade, New York City

Mark, this is simply beyond amazing!! I am absolutely speechless (no pun intended), and in awe of your brilliant creativity!” – Irina Dolinskiy