How to Win Friends & Influence People: MWA, Inc. Must Read List

My childhood dream was to become a Walt Disney animator. In November 1995, during the pursuit of my dream, I booked a flight from Florida to California. I’d never been on an airplane much less to California. Was my dream worth moving across the United States?

Being a country boy at heart—California’s mountains, lakes, and oceans were more appealing than Florida’s flatlands. Runs along massive beaches, visits to major tourist sites, and Yosemite National Park made this a monumental trip. So what event caused me stay in Florida?

A lady with an ora of wealth sat next to me during my return flight to Florida. Okay, maybe it wasn’t her ora as much as her gem-covered hands reflecting wealth. Who was she? Are those costume rings? How did she earn her wealth? I awkwardly asked, “You appear successful. May I ask how it happened?”

She smiled back. I anticipated a fantastic story! Her answer wasn’t fantastic, but an interview of my life. She asked questions about my family, occupation, recreation, and monetary goals. Her questions were genuine, as she listened to each of my answers. Twenty minutes into the conversation, she asked, “Do you still want to know how I became successful?”

“Yes! Of course I do.” I said.

She said, “The secret is three books. Practice everything in each book. Don’t read the next book until you’ve completed last. The first book is How to Win Friends & Influence People.”

“My college friends and I joke about this book.” I chuckled.

“You shouldn’t laugh. We’ve talked for nearly thirty minutes, and you haven’t asked my name. Read this book first!” she said.

In so many ways, she was right. My listening improves each time I read this book. That’s why I’m reading How to Win Friends & Influence People this month. Her second book was even more impactful. I’ll share it next month.

Advertisements

Must Read List: Schools: A Niche Market for Authors

This month’s MWA, Inc. Must Read List selection is also a repeat favorite. I stumbled into public speaking through a teacher invitation. Elementary school visits are so much fun! I visit between 45 and 90 schools each year.

Jane R. Wood author of Schools: A Niche Market for Authors, finds that schools are a unique market for authors. Whether an author writes children’s picture books, young adult books, or even adult fiction or nonfiction books, the goal for most authors is the same – to sell books!

As the author of four juvenile fiction books, Jane Wood has been selling her books to schools since 2004. More than 50 percent of her annual revenue comes from book sales to schools, speaking fees to schools, and book sales to students at those schools. For Jane this is a win-win.

Jane’s visits are a valuable benefit to the schools she visits. As a former teacher, her goal is to inspire reading in students. By creating characters that children can relate to, and scenes that engage their interests and imaginations, she promotes literacy. When she participates in an author visit at a school, she makes a connection with her readers, which is beneficial to both of parties. And when she talks about the writing process, she reinforces what their teachers teach them in language arts lessons.

There are many things to consider when targeting schools as a market for book sales. In her book she shares many strategies: how to make books attractive to educators; how to promote books to schools; how to develop presentations; and ways to generate revenue from this niche market.

Jane R. Wood can be reached at her website:  www.janewoodbooks.com

MWA, Inc. Must Read List: The 4-Hour Workweek

I read a new business book each month. Good books are read multiple times. This month’s selection is a repeat favorite. So much that I also have the audio book for traveling. Be prepared to take notes. The 4-Hour Workweek is an inspiring read.

Time management is important not only to entrepreneurs, but also the average person. Streamlining processes is my focus for 2015. The MWA, Inc Must Read List kickstarts 2015 with The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich written by Timothy Ferriss.

Book:  The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Audio Book:  The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Website: www.FourHourWorkweek.com