5 Marketing Tips During Book Production
Don’t wait for a physical book to begin marketing. Authors can complete these five things while books are in production.
- Facebook Author Page: Create an author Facebook page that includes a “Shop” feature to capture book sales.
- Create Contact Lists: Create a contact list of schools, libraries, bookstores, gift shops, reviewers, and customers for the upcoming book. Export this list into MailChimp, Constant Contact, or a contact database. Publishers have their mail lists. Authors should have a mail list too.
- Create Template Emails: Create a short two paragraph “introduction template” email introducing the author, book, and purpose for book event. Create a “pricing template” email regarding speaker fees. Create a “book reviewer template” email to submit books to reviewers. Create a “author bio” email that includes: author bio, book titles, book covers, and author photo.
- Calendar: Reserve dates of availability for book marketing events. Choose weekends, holidays, or evenings to attend bookstore signings, school events, book festivals, etc. Once the calendar is in place, start booking dates!
- Create Blog Posts: Schedule blog posts about “Beyond the Book” resources: photos, research, interviews, and other content from the book. Schedule blog posts that link to the author’s Facebook page. Release posts every few days over six months to engage new and existing readers. Link all mentions of the book to the Publisher’s website. When the book is available for preorder update the link.
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