Homework: Inside your sketchbook…
#1. Craft an elevator spiel for clients using the example:
Keep it simple if asked, “Do you illustrate books?” or “How much do you charge?” Reply with this simple elevator spiel.
“Yes, I‘m a (type of illustrator) professional children’s book illustrator. Many of my clients choose (type of contract) cost effective royalty contracts for full use of the illustrations from books to licensed products. I can explain more in an email. Do you have a card Prospective Client?”
Spiels quickly qualify clients. Mention professionalism and a contract to deter non-paying clients and attract serious clients. A concise spiel is a must at book events, conferences, even on elevators.
#2. Craft a follow up email response for clients using the example:
Create a draft email for contacts that can be sent within two days of your meeting. The email should include the Who, What, When, Where, Why, and How. Use this example:
“Hello Prospective Client,
We meet (where?) at Book Expo America (when?) two days ago. I was (who?) the somewhat funny illustrator. Your (what?) book about Australia sounds exciting. (why?) I believe we can create a profitable book using both our talents. (how?) My contact information is listed below.
Our meeting was brief. Did you have any additional questions?
The Professional Illustrator
#3. Create an “illustrator pickup line” mission statement using the examples:
- “I’m the cure for ugly books!”
- “I’m make words a thousand times better!”
- “I draw readers when words don’t.”
- ”When I’m not drawing flies, I draw illustrated picture books.”
Adding humor to client interactions will make an illustrator memorable. A client’s response reflects their personality.