5 Marketing Tips During Book Production

5 Marketing Tips During Book Production

Don’t wait for a physical book to begin marketing. Authors can complete these five things while books are in production.

Facebook Author Page:  Create an author Facebook page that includes a “Shop” feature to capture book sales.

Create Contact Lists:  Create a contact list of schools, libraries, bookstores, gift shops, reviewers, and customers for the upcoming book. Export this list into MailChimp, Constant Contact, or a contact database. Publishers have their mail lists. Authors should have a mail list too.

Create Template Emails: Create a short two paragraph “introduction template” email introducing the author, book, and purpose for book event. Create a “pricing template” email regarding speaker fees. Create a “book reviewer template” email to submit books to reviewers. Create a “author bio” email that includes: author bio, book titles, book covers, and author photo.

Calendar:  Reserve dates of availability for book marketing events. Choose weekends, holidays, or evenings to attend bookstore signings, school events, book festivals, etc. Once the calendar is in place, start booking dates!

Create Blog Posts:  Schedule blog posts about “Beyond the Book” resources: photos, research, interviews, and other content from the book. Schedule blog posts that link to the author’s Facebook page. Release posts every few days over six months to engage new and existing readers. Link all mentions of the book to the Publisher’s website. When the book is available for preorder update the link.

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Mark Wayne Adams Books & Illustrations

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Summer Reading List: “DOWN UNDER: Kussins”

The Family Tree Novel series’ steady, enduring story is like a tree growing against nature’s will toward the sky. Driew Qweepie’s perennial story buds, blossoms, grows, and falls from the twisted branches of the Qweepie family tree. The story’s sing-song rhythm creates a songline for readers to follow, scanning a century all told.

The book series begins with a boy starting walkabout, a historical rite of passage into manhood. The moments throughout walkabout are viewed by a magic man chasing along an untimely move from Dawson City, Victoria, Australia’s Outback, to Dawson Springs in rural western Kentucky. This journey becomes a boy’s tracing of his bloodline, discovery of country, and possible death.

DOWN UNDER: Kussins is part of our Summer Reading List for Students! Purchase your own or check the book out at the local library. If it’s not available at the library, request it be added.

DOWN UNDER: Kussins is written by Mark Wayne Adams. This is one of books in his award-winning Family Tree Novel series of chapter books:  STATION: OutlawsOZ: InlawsNO WORRIES: Momus & MamaaysOUTBACK: Bothers & SinistersDOWN UNDER: KussinsG’DAY: AintsMATES: Uncools, and WALKABOUT: Mates.

Previous Workshops and Events

Mark’s workshops support not only arts and writing in schools K–12, but also educate book publishing professionals. Persons interested in Skype visits, K–12 workshops, professional workshops, or private consultations can view Mark’s upcoming events or email Mark.

Mark Wayne Adams’s Previous Workshops & Events

China:
  • International School Dongguan, China
United States:
California
Florida
Georgia
Illinois
Kentucky
Maryland
  • Annapolis Arts Festival, Annapolis, MD 2010
  • Barnes & Noble Booksellers, Bel Air, MD 2009, 2010
  • Borders, Baltimore, MD 2010
  • Costco, Baltimore, MD
New York
North Carolina
Ohio
Oregon
South Carolina
Tennessee

All information is copyrighted and proprietary information of Mark Wayne Adams and Mark Wayne Adams, Inc. © Mark Wayne Adams, Inc. 2008-2017

Cashing in on Author Facebook Pages

Cashing in on Author Facebook Pages

“Does Facebook sell books?” No. Authors sell books being social. Social authors with products available to consumers sell books and much more through Facebook. Here are tips to setup a profitable Author Facebook Page.

  • Page Banner:  Create a Facebook banner displaying books in a creative setting.
  • Profile Photo:  Use an eye-catching author image. The best images are author photo, book cover, or logo.
  • Link Social Media:  Link Twitter, Instagram, and other social media accounts to the Facebook Page. This reduces posting time and allows tagging images.
  • Facebook Shop:  Create a Facebook Shop on author pages, linking to the author’s PayPal account. Note: Check PayPal every other day. Currently, there is no alert when an item sells.
  • Tag Products/People:  tag people, tag pages, locations, organizations,  and tag products in posts. Mobile devices limit the amount of tagging. Advanced features like product tagging are available online by “editing posts.” Once a Facebook Shop is created authors can tag previously posted images on their page.
  • Post Content:  “Book Titles!” in quotes and punctuated properly. Authors are writers and must keep posts as professional as possible.

Not all images appear correctly on multiple platforms. Test everything created on multiple devices: phones, tablets, and computers. Visit Mark Wayne Adams Books & Illustrations Facebook Page for a author page example. If this article helped, Like my Facebook Page and Share this article with fellow authors.

Summer Reading List: “OUTBACK: Bothers & Sinisters”

The Family Tree Novel series’ steady, enduring story is like a tree growing against nature’s will toward the sky. Driew Qweepie’s perennial story buds, blossoms, grows, and falls from the twisted branches of the Qweepie family tree. The story’s sing-song rhythm creates a songline for readers to follow, scanning a century all told.

The book series begins with a boy starting walkabout, a historical rite of passage into manhood. The moments throughout walkabout are viewed by a magic man chasing along an untimely move from Dawson City, Victoria, Australia’s Outback, to Dawson Springs in rural western Kentucky. This journey becomes a boy’s tracing of his bloodline, discovery of country, and possible death.

OUTBACK: Bothers & Sinisters is part of our Summer Reading List for Students! Purchase your own or check the book out at the local library. If it’s not available at the library, request it be added.

OUTBACK: Bothers & Sinisters is written by Mark Wayne Adams. This is one of books in his award-winning Family Tree Novel series of chapter books:  STATION: OutlawsOZ: InlawsNO WORRIES: Momus & MamaaysOUTBACK: Bothers & SinistersDOWN UNDER: KussinsG’DAY: AintsMATES: Uncools, and WALKABOUT: Mates.

Kussins on The Authors Show

  • M. W. Adams give us a quick synopsis of your Family Tree Novel series and DOWN UNDER: Kussins.

The Family Tree Novel series is a real and relevant story about modern family relationships and hometown history.

In DOWN UNDER: Kussins, Pester’s unyielding pranks force Driew to question his biggest bother’s not-so-loving intentions. During Driew’s countrified lessons with twins, Able and Cain Poe, a brotherly secret surfaces. Driew vows to protect family secrets and moments, carving their words down under the Outback tree’s protective bark.

  • Is there a specific type of reader you had in mind when you wrote your book?

I wrote this book for tween/teen readers to understand family roles and how love works. Whether readers are the oldest, middle, youngest, adopted, blended, or an only child, they’ll related to a Family Tree Novel character. The series’ Walkabout moments offer family perspectives of Driew’s journey along an uprooted Aboriginal songline.

  • What influences your writing style?

Reading is a strong influence. When writing middle grade YA, I must research myself at that age: fears, actions, and reactions to surviving your social tribe. In my youthful exploration of love and family, I used books like: The Five Love Languages of Teenagers, Gary Chapman and Growing Up First Born, Kevin Leman.

Research is a fascinating influence. In the Family Tree Novel series I decided to include my research as second source reading for educators. Beyond the book reading includes: local history, traditions, foods, and social factors.

Lastly words and language are important influence in writing. Words have unique meanings in various cultures. Take for example Caddywompus, (a non-derogatory word to describe functions or actions associated with uncharacteristic behaviors, socially or physically). My neighbor used the word to describe a table with a short leg, or a photo that hung off-centered on the wall.

  • What makes your characters unique?

Each teen characters express love differently based on the role they play in family hierarchy. I also like that each has their own sense of humor that sparkles throughout.

  • Where can we purchase your book?

If visiting the small town from the book, Dawson Springs, Kentucky, Southern Belles and Notions on the town square or Pennyrile Forest State Resort Park gift shop are my two favorites. The books are available at my publisher’s website: syppublishing.com, my website: markwayneadams.com, or any major retailer.

The full interview and original broadcast are available at The Authors Show.

 

Managing Multiple Characters

The Family Tree Novel series is about a family of seven: five children and two parents. Each child has: a way they love, a birth order, a gender, a physical/mental limitation, and an aspiration. The conflict between these varied characters flares by his or her responses to one another.

Driew (the main character) feels unappreciated by his oldest sister, Killiope, for the deeds he does to show her love. She feels Driew’s do-gooder personality keeps him under foot. As the oldest sibling, she is responsible for getting Driew to and from school. Killiope can’t enjoy her teen life or appreciate her brother’s acts of service when responsibility supersedes fun.

Gender is an important factor in character development: Driew responds physically and Killiope verbally to confrontations. Driew attempts to fix problems that Killiope feels only need resolution.

Physical and/or mental limitations and aspirations shape a character’s response. Examples: Driew’s glasses prevent him from seeing the world below his nose; a D+ student will do poorly on tests and have a limited vocabulary compared to an A+ student; a non-swimmer will not aspire to participate in water activities like boating, rafting, or tubing in a river.

Creating a list of character traits for the main characters, is a guide for directing scene outcomes. When writing, first write the full scene. Then reference the characters’ trait list, confirming they aren’t doing any uncharacteristic behavior or making uncharacteristic choices.

Create the same list for everyone as simple as yes/no:

  • Does the character drink milk? John–Yes, Mary–No
  • Does the character have a food allergy? John–Yes, Mary–Yes
  • Does the character express love through quality time? John–Yes, Mary–Yes

Using John and Mary’s answers to the three questions above:

Everyone in the senior class is excited about the ice cream social but John. His peanut allergy prevent him from visiting Pistachio’s Ice Cream Parlor. Mary, who is lactose intolerant, boycotts the ice cream social, having a private picnic for John. Sharing their favorite foods and quality time, an unexpected love interest blossoms.

Each character’s traits and preferences direct the conflict and resolution by his or her food preferences, gender, and love.