Faktorovich: You boast on your website that over 5 years the authors you’ve published with MWA, Inc. have won over 50 major awards. To how many awards do you submit each of your releases to? How expensive is it to do a mass submission to so many awards for several books? Do you or your authors fund these submissions? Do you see a positive return in terms of sales after a book ends up winning awards? Do you think awards, reviews, or some other components are key to the sales of a new release in the illustrated children’s book category?
Adams: Awards—we all want them, but why? Most authors rely on publishers to submit for book awards. The publisher works within a fixed budget and may only enter a few awards competitions. What authors and illustrators may not realize is they can submit for book awards. Some awards offer monetary compensation, while all offer either local, regional, or national exposure. What value is an award? Awards offer something different for each person. Authors may use awards to validate their profession to consumers, peers, or family. Readers may see awards as a quality review from book professionals. Publishers may see the award as a reason to contract for future books. No matter what the reason, be confident that your book is of professional quality before submitting. Be open to the fact that not all submissions win. Being a finalist is as important as receiving a medal. For my fifty published books, only eleven have won awards. I use critiques from judges to enhance the next book or second edition printing of the current book. Not every book is a winner, so why not learn from each.