Whether planning a book tour or book launch, locating indie bookstores is critical. Before packing your travel bag, map out the best bookstores based on your book genre, readership, and location. Here are 3 ways to determine which indie bookstore is appropriate for you.
#1: New Pages Guide to Bookstores in the U.S. and Canada is by far the most comprehensive listing of bookstores. NewPages.com offers valuable resources for indie authors and publishers wanting current information about literary guides, indie bookstores, writing contests, and more.
#2: Fellow authors and publishers are another resource for bookstores in your area. Ask not only for the bookstore name, but also for: past book signing experiences; special consignment requirements; previous sales; top-selling books; and for a manager or store owner’s contact information. PJ Boox and Bookmark It are two of my favorite local stores.
#3: When traveling be mindful to ask for directions to the nearest bookstore. Tourist destinations, historical landmarks, and gift shops often carry a selection of books. Ask not only for a contact name but their top-selling books, genre, and reason. Lula’s by the Sea, SunDog Books, and Downtown Books & Purl are examples of bookstores located in tourist locations.
When the relationship starts, ask if you can contact the store with you new products, events, or newsletter. Cultivating relationships with locally-owned and national indie bookstores boosts both authors’ and bookstores’ success.