LinkedIn is now a powerful tool in marketing and selling books. Use these four resources to boost your Author and Publisher presence with LinkedIn.
Build a Company Page: Create a LinkedIn Company Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services.
- Brand Awareness: Post professional reviews, blogs, awards, customer testimonials, and new products.
- Career Opportunities: Internships, project referrals, and services your company provides others.
- Educating Customers: Reading levels, festivals/events, public speaking, and educational uses of the product.
Learn more about LinkedIn Company Pages…
Attract Followers: Followers are your brand advocates. They are key to driving word of mouth, recommendations, and referrals. Develop a robust follower community—the more followers you have, the easier it becomes to create a viral reach and engagement.
- Connect with similar professionals.
- The more followers you have the easier it becomes for viral reach. Followers don’t equal connections.
- Use your Twitter followers to build your LinkedIn connections.
- Use your Facebook friends list to connect on LinkedIn. (Not all friends are professional connections.)
- Use LinkedIn post settings for posting to other social media sources.
Build Relationships: Generate business leads and strengthen current customer relationships by sharing valuable and rich content via company updates. Connecting with your audience has never been easier.
- Determine your target audience. Examples: book genre, regional writing groups, women’s organizations, medical fields, wellness groups, educational area, etc.
- Define your onlined purpose. Examples: book sales, sharing professional knowledge, building relationships with other published writers, parenting, being a professional resource to others, etc.
- Seek out like-minded groups. Example: religious groups, mom bloggers, animal breeds, support groups, environmental supporters, etc.
In a business/customer relationship there are best practices. Visit some of LinkedIn’s Best Practices…