LinkedIn: Publishing Biz

LinkedIn is now a powerful tool in marketing and selling books. Use these four resources to boost your Author and Publisher presence with LinkedIn.

Build a Company Page:  Create a LinkedIn Company Page to raise brand awareness, promote career opportunities, and educate potential customers on your products and services.

  1. Brand Awareness: Post professional reviews, blogs, awards, customer testimonials, and new products.
  2. Career Opportunities: Internships, project referrals, and services your company provides others.
  3. Educating Customers: Reading levels, festivals/events, public speaking, and educational uses of the product.

Learn more about LinkedIn Company Pages…

Attract Followers:  Followers are your brand advocates. They are key to driving word of mouth, recommendations, and referrals. Develop a robust follower community—the more followers you have, the easier it becomes to create a viral reach and engagement.

  1. Connect with similar professionals.
  2. The more followers you have the easier it becomes for viral reach. Followers don’t equal connections.
  3. Use your Twitter followers to build your LinkedIn connections.
  4. Use your Facebook friends list to connect on LinkedIn. (Not all friends are professional connections.)
  5. Use LinkedIn post settings for posting to other social media sources.

Learn How to Get Started with LinkedIn…

Build Relationships:  Generate business leads and strengthen current customer relationships by sharing valuable and rich content via company updates. Connecting with your audience has never been easier.

  1. Determine your target audience. Examples:  book genre, regional writing groups, women’s organizations, medical fields, wellness groups, educational area, etc.
  2. Define your onlined purpose.  Examples:  book sales, sharing professional knowledge, building relationships with other published writers, parenting, being a professional resource to others, etc.
  3. Seek out like-minded groups.  Example:  religious groups, mom bloggers, animal breeds, support groups, environmental supporters, etc.

Best Practices:

In a business/customer relationship there are best practices. Visit some of LinkedIn’s Best Practices…

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