How to Build an Author Platform in Schools

The short answer:  One event at a time! Establishing yourself as a speaker doesn’t happen through self proclamation. Here are three general rules I followed entering the children’s book market.

Be informative, entertaining, and professional.

These qualities set speakers apart from wannabes and mundane know-it-alls.

  • Informative enough that attendees leave empowered hearing your message.
  • Entertaining in a way that attendees share their experience others.
  • And professional in the execution of a quality message.

Speak with audiences.

Speak “with” audiences and you’ll communicate “with” everyone. Speaking “at” or “to” audiences creates a disconnect. Having connections leads to referrals and repeat attendance. Audiences who enjoyed your presentations bring new friends each time they hear you speak.

Connect with other professional speakers. 

Attend others events to watch the speaker and audience interactions. Take notes. How do they connect? Can their technique be applied to your public speaking? Most speakers are great mentors. Especially, when the mentee pays attention, asks valid questions, and applies techniques.

Reading Resources:

Schools a Niche Market for Authors by Jane R. Wood.

Mark Wayne Adams, Author & Illustrator of King for a Day, the Story of Stories

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