3, 6, 9, 12 Month Author Marketing Plan

Publishers follow a proven book marketing formula based on their past successes. Don’t rely solely upon a publisher’s marketing goals!

I’ve found the best sales person is the book creator. How’s that possible? Before the book releases, create a 3, 6, 9, 12 month author marketing plan. Commit to these goals. Share the list with the publisher to avoid scheduling conflicts.

Below are ideas for each three month phase:

3 Month Goal: (Do these things for 3 months. Longer if successful or as time allows.)

  • Commit two weekends a month for book signings.
  • Attend 3 BOOK festivals. Choose genre appropriate festivals with at least 5,000 readers. If authors out number the readers, steer clear.
  • Write one book related blog post a week. Choose a reader experience, an event, or excerpt from the book.

6 Month Goal: (Do these things for 3 months. Longer if successful or as time allows.)

  • Submit for 12 book reviews. Choose reviewers who post to Amazon, GoodReads, or popular blogs.
  • Submit the book into 3 national book awards. Consult the publisher to avoid double entry.
  • Schedule at least 3 local newspaper, blog, or radio interviews to mention or feature the book.

9 Month Goal: (Do these things for 3 months. Longer if successful or as time allows.)

  • Shop bookstores, gift shops, or local retailers where the book can be sold. Example: A sea shell book would sell well in vacation beach. Personally gift a book to the store buyer along with purchasing information.
  • Speak at one professional event a month. Choose writers’ groups, schools, or professional organizations and sell books afterwards.
  • Offer one unique book giveaway a month. Example: Romance writers may offer a romantic gift basket giveaway. Include chocolates, an adult beverage, and the book.

12 Month Goal: (Do these things for 3 months. Longer if successful or as time allows.)

  • Write at least 12 blog posts about the past year. Schedule each post throughout the upcoming year. Fan mail, hand written book reviews, and accolades are personal and engage readers.
  • Personally write thank you letters to the book’s top 10 best promoters. Promoters continue to endorse the book when they feel appreciated.
  • List the top 10 most profitable events from the past year. Cultivate the top 3.

This 3, 6, 9, 12 Month Author Marketing Plan can be applied to future books. Enhance the publisher’s standard marketing by infusing a personal marketing strategy. Boost the book’s success and your royalty checks!

—Mark Wayne Adams, Award-winning Illustrator of Nicholas, that’s Ridiculous! A Story About Being a Boy
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