FAPA President’s Letter: February

February is “Love to Read Month.” A holiday designed to inspire the love of reading in children. If you’re not a children’s book author, this is not much help, or is it.

Question: “How can I keep readers engaged all year?” Answer: Give readers a reason to celebrate reading.

Most people are familiar with the standard holidays:  Valentine’s Day, St. Patrick’s Day, Mother’s Day, etc.  What many of us don’t realize are the numerous National U.S. Holidays in-between. There may be a holiday just for your readers!

My favorite example is Jane R. Wood’s book, Adventures on Amelia Island: A Pirate, A Princess, and a Buried Treasure. Jane promotes her book annually on Talk Like a Pirate Day. During September she not only increases awareness for this book, but her entire series. Could you use holidays to promote your book?

Readers annually choose topics associated with holidays or seasons. That’s why Christmas books are not popular in July. Finding holidays involves planning. The reward to planning may be repeat success annually.

I believe many FAPA members can benefit from celebrating their books throughout 2015. Jane R. Wood is a FAPA Board Member. Connect with FAPA members online and in person to learn something new!

Mark Wayne Adams,  2015 FAPA President